Rekhu Terms of Service

1.1These Terms apply to every use of the Services. By creating an Account, accepting an invitation to one, installing the Plugin or using the Services in any other way, you accept them on behalf of the business you represent.

1.2The Services are offered to businesses and professionals only, not to consumers. General terms and conditions of the Customer do not apply.

1.3Designers and photographers who sell through Rekhu also accept the seller agreement. Where the seller agreement and these Terms differ on selling, the seller agreement prevails.

• Customer, you: the business or professional that holds the Account, and every user acting under it.
• Account: the Rekhu account, with every user, project, site, Key, balance and setting under it.
• Plan: the products, modules, limits and prices that apply to the Account, as published on rekhu.com or agreed with you in writing, including the per-account settings we keep for it.
• Platform: the hosted service at rekhu.com and api.rekhu.ai and every server behind it: the agents, the models, the knowledge, the metering, the billing and the administration.
• Plugin: the Rekhu Builder WordPress plugin and every update, module, widget, theme package, script and file we distribute with or through it.
• Services: the Platform, the Plugin, T-Design, the gallery and every other product, feature or content we make available through the Account.
• Key: the secret credential the Platform issues per site, linking one WordPress installation to one project in the Account.
• Credit: the balance on the Account from which usage is drawn, whether topped up or included in a Plan.
• Customer Content: what you or your users bring into the Services: texts, templates, files, pictures, knowledge, skills, instructions and the data of your sites.
• Output: what the Services produce: pages, sections, widgets, themes, plugins, code, designs, texts, images, audits, reports and answers.
• Rekhu Materials: everything that makes up the Services and everything we develop with them, as described in Article 4.

3.1You warrant that the information you give us is accurate and you keep it up to date, in particular your company details, which appear on your invoices.

3.2You are responsible for everyone who uses the Account, for keeping passwords, sign-in codes and Keys secret, and for everything done under the Account. Tell us at once at hello@rekhu.com if you suspect misuse.

3.3One Account per legal entity. You may not resell, share or lend the Account, its Keys, its Credit or access to the Services to third parties, except that an agency may use its Account for the sites it builds and manages for its own clients.

4.1The Services and everything they are made of are and remain the exclusive property of Charisma Design and its licensors, including all intellectual property rights in them. This covers in particular: the Platform and its source code; the Plugin, its widgets, components, theme framework, compiler and every file it installs; Rekhu Builder, T-Design and every other product; the agents, their instructions, prompts, skills, handbooks and tools; the Rekhu models, the training data we compile, the knowledge the Services learn and the datasets, weights and rankings derived from it; the templates, designs and components in our libraries; the documentation; and the Rekhu name, marks and brand.

4.2Improvements, corrections and new versions of the Services, including those that follow from your use, your feedback or your requests, are ours too. If you send us ideas or feedback, we may use them freely and without obligation to you.

4.3Nothing in these Terms transfers any of these rights to you. You receive only the rights of use expressly granted in Articles 5, 6 and 9, for as long and as far as they say.

5.1For as long as the Account is open and paid, we grant you a non-exclusive, non-transferable, non-sublicensable right to use the Services that your Plan includes, within its limits, for your own business and for the sites you build and manage for your clients.

5.2Your Plan decides which products and modules are switched on (for example design, the library, SEO, connections, schedules and team), how many sites, projects, designs, schedules and users the Account may have, and which models are available. A product or module outside your Plan is not part of your right of use, even where it can technically be reached.

5.3We may change what a Plan contains. Changes that reduce what you have paid for take effect at the next billing period and are announced at least thirty days ahead. New products and modules may be added to a Plan or offered separately.

5.4Access ends when the Account is closed, when the right of use is suspended or revoked under Article 11, or when payment is not made. What survives is set out in Articles 9 and 20.

6.1Usage is metered per request and drawn from Credit, and shown per product, per site and per user in the Account. Credit comes from top-ups paid in advance, from the minimum on the pricing page, or is included in a monthly Plan. Accounts that we have agreed in writing to invoice afterwards are invoiced monthly for their usage.

6.2Monthly Plans renew each month until you cancel them in the Account; a cancellation takes effect at the end of the paid month. Plans and top-ups are charged through Stripe.

6.3Prices are in US dollars, exclusive of VAT and other taxes, which are added as the law requires. Every payment produces a receipt and every month a statement. Invoices are payable within the term stated on them.

6.4Credit does not expire while the Account is open. Credit and Plan fees are not refundable, except where mandatory law requires it or where we billed in error.

6.5We may change prices. Changes are announced on the pricing page and in the news before they apply. Credit on the Account is spent at the prices in force when it is used.

6.6When Credit is exhausted, the Services pause until the Account is topped up, and work already running may be stopped. When a payment fails or is reversed, we may suspend the Account until it is settled; amounts due bear statutory commercial interest.

7.1We grant you a limited, revocable, non-exclusive, non-transferable, non-sublicensable licence to install and run the Plugin on WordPress installations linked to your Account by a valid Key, solely to use the Services under your Plan and these Terms.

7.2The Plugin is a client of the Platform. Its agent functions work only with a valid Key, verify that Key with the Platform and act only on instructions received through the Platform. Use of the Plugin without a valid Key, with a revoked Key, with a Key issued for another site, or with any other server, service, model or backend is outside the licence.

7.3Keys are confidential. Use each Key only on the site it was issued for, and do not publish it, share it or embed it in software you distribute.

7.4Except as mandatory law expressly allows, you may not, and may not let anyone: copy, modify, adapt or create derivative works of the Plugin other than through the extension points we document; distribute, sell, rent, sublicense or host it for third parties; remove, disable or circumvent the Key check, licence verification, updates, metering, logging, security or any notice of ownership; reverse engineer, decompile or disassemble the Plugin or the Platform, or test their security without our written consent; use the Services, the Plugin or Output to build a product that competes with the Services or to train or improve a machine-learning model; or use the Services beyond what your Plan covers.

7.5The Plugin updates itself through the Platform and, while connected, enrols in WordPress automatic updates, which you can switch off on the site. Updates may add, change or remove functions and may be required to keep the Services working. Versions we withdraw may stop working.

8.1Customer Content remains yours. You grant us a worldwide, non-exclusive licence to host, copy, process, transmit, adapt and display it to provide, secure and support the Services, and to learn from it as Article 8.2 describes.

8.2Rekhu learns from the work. To make the Services better for every customer, the Platform keeps examples of the work done in it: requests, answers, the tools used and their outcome, designs and the signals of what worked. Before an example is kept for training we remove e-mail addresses, phone numbers, web addresses and identifiers, and replace your account with a pseudonym. From these examples we build and improve knowledge, rankings and models, which belong to us under Article 4. We never sell your Customer Content, never publish it as such, and never use it to build a product for one of your competitors in particular.

8.3You can switch learning off for your Account at any time under Preferences. From then on, new work in the Account is not kept for training. Knowledge and models already trained are not undone, because they no longer contain your content as such.

8.4Data received from connected Google services, such as Search Console, is never used for learning, whatever the setting. A design offered in the gallery is used for learning only when the designer chose that on the offer.

8.5You warrant that you are entitled to bring Customer Content into the Services and to grant these licences, that it does not infringe anyone's rights or break the law, and that where it contains personal data you have a basis to share it. Keep personal data out of conversations where the work does not need it.

9.1Output is produced with Rekhu Materials and belongs to us, except the parts that are your Customer Content, which stay yours.

9.2For every piece of Output made in your Account and paid for, we grant you a worldwide, non-exclusive, royalty-free and perpetual licence to use, modify, publish and maintain it on the site or for the purpose it was made for, and to hand it over with that site to the client who owns it. This licence survives the end of your Plan and the closing of the Account, so the sites you have built keep working.

9.3The licence of Article 9.2 does not allow you to extract widgets, components, themes or code from Output and offer, sell or distribute them separately, as a library, template, theme or product, nor to use them to build a competing service.

9.4New Output, the agent, updates, support and every function that runs on the Platform require an open Account and an active right of use under Article 5.

9.5Output may resemble output produced for others when the requests are alike. We do not warrant that Output is unique or free of third-party rights; templates and pictures from the gallery or from connected image services carry their own licence, shown with them.

10.1You use the Services lawfully and only on sites you own or are expressly authorised to manage and to let software change.

10.2You do not use the Services to infringe anyone's rights, send unsolicited messages, distribute malware, scrape or attack other systems, generate unlawful, defamatory or deceptive content, or circumvent the terms of a connected service or a model provider.

10.3You do not endanger the availability, security or integrity of the Services or place an unreasonable load on them. We may set and enforce rate and volume limits.

11.1We may revoke any Key, suspend any user, project or Account, or restrict the Services, wholly or partly and with immediate effect, if we have reasonable grounds to believe that: (a) the Plugin or a Key is used outside the licence of Article 7; (b) these Terms, the Plan or the law are breached; (c) the Account, a Key or a site is a security risk; (d) Credit is exhausted or a payment is not made or reversed; or (e) a model provider, a connected service, an authority or a court requires it.

11.2A revoked Key stops the agent and every Platform function on that site at once. Output already installed keeps working under Article 9.2, except where the revocation is for a breach of Article 7 or for Output that was not paid, in which case the licence of Article 9.2 ends for the Output concerned.

11.3Where reasonable we warn first and give you the chance to put things right, and we tell you the reason unless the law prevents it. Use after revocation or any attempt to defeat it is a breach of these Terms and an infringement of our rights, against which we may take every remedy the law provides, including injunctions and damages.

12.1You may connect third-party services, such as Google Search Console, Semrush or Ahrefs, to a project, and set up notifications to services such as Slack or Discord. You warrant that you are entitled to grant that access. Those services' own terms apply to their data.

12.2We use the access only for the project it was connected to and only as the Privacy Policy describes, and we stop the moment you disconnect.

13.1The agent acts on your sites only through the Plugin and only on instructions you give in the chat or in schedules you set. Every change is recorded under Activity.

13.2Output is generated by software and may contain errors. You review it before you rely on it or publish it, and you remain solely responsible for what goes live on your sites and what you deliver to your clients, including compliance with the law, third-party licences and your clients' instructions.

14.1Designs and pictures in the gallery are sold or offered by us in our own name. A design you take from the gallery is copied into your library under the licence shown with it, which allows use on your own sites and your clients' sites and does not allow reselling it as a template or design.

14.2The designer keeps the copyright of a design they offered; we hold the rights we need to show, convert and license it. Designers' royalties and payouts are governed by the seller agreement.

15.1Each party keeps the other's non-public information confidential and uses it only to perform under these Terms. Keys, prices agreed in writing and the internals of the Services are our confidential information.

15.2We process personal data as described in the Privacy Policy. Where we process personal data on your behalf, such as the data of your sites, your clients and their visitors, we act as your processor on your documented instructions, and the Privacy Policy and these Terms together form the data processing agreement under Article 28 GDPR. You may object to a new sub-processor within thirty days of its announcement by closing the Account.

16.1We work to keep the Services available and announce planned maintenance where we can. We do not guarantee uninterrupted or error-free operation.

16.2We improve and change the Services continuously; every Plugin release carries a version and release notes. We may withdraw a feature or product with reasonable notice, and at once where security or a third party requires it.

16.3The Services depend on third parties, including model providers, hosting and connected services. Where one is unavailable, the parts that depend on it wait until it returns; this is not a breach by us.

17.1We provide the Services with reasonable skill and care. Beyond that, and as far as the law allows, the Services and Output are provided as they are, without warranty of merchantability, fitness for a purpose, accuracy or non-infringement.

17.2Our total liability, per year and for all events together, is limited to the amounts you paid us for the Services in the twelve months before the event.

17.3We are not liable for indirect or consequential loss, loss of profit, revenue, data or goodwill, or for loss caused by changes the agent made on your instruction that you did not review, by misuse of a Key, or by connected services or model providers.

17.4These limits do not apply to intent or gross negligence of our management, or where mandatory law does not allow them.

You indemnify and hold us harmless against all claims, damages, fines and costs, including reasonable legal fees, arising from your breach of these Terms, from Customer Content, from your sites, from your use of Output, or from use of the Plugin or a Key outside the licence of Article 7.

19.1These Terms apply from the moment the Account is created until it is closed.

19.2You may close the Account at any time by writing to hello@rekhu.com from the owner's address. Unspent Credit and the remainder of a paid month are forfeited, except where mandatory law provides otherwise.

19.3We may close the Account with thirty days' notice, and with immediate effect in the cases of Article 11.1 or if you become insolvent.

20.1Every right of use under Articles 5 and 7 ends, every Key is revoked and the agent stops on every linked site. The licence of Article 9.2 continues for Output made and paid for before closing.

20.2Your data is deleted as the Privacy Policy describes. Ask us before closing if you want an export of your projects.

20.3Articles 4, 7.4, 8.2, 8.5, 9, 11.3, 15, 17, 18, 22 and 23 survive the closing of the Account.

We may change these Terms. Material changes are announced by e-mail to Account owners at least thirty days before they apply. If you do not accept a change, you may close the Account before that date; continued use after it means acceptance.

22.1These Terms are governed by the laws of the Netherlands. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

22.2Disputes we cannot settle between us go exclusively to the competent court in the district where Charisma Design is established, without prejudice to our right to seek injunctive relief against misuse of the Services, the Plugin or a Key in any competent court.

22.3If a provision is invalid, the rest remains in force and the invalid provision is replaced by a valid one that comes closest to its purpose. The English text of these Terms prevails over any translation.

Charisma Design, trading as Rekhu · Insulindelaan 30, 1521 BC Wormerveer, the Netherlands · KvK 34246714 · VAT NL254464759B02 · hello@rekhu.com

Designers and photographers who sell through Rekhu accept the seller agreement in addition to these Terms. It covers the royalty, the holding period and payouts through Stripe, taxes, what you grant buyers, model and property releases, and takedowns. You accept it in your account under Designer → Start selling and receive a copy stamped with your acceptance.

Read the seller agreement (PDF)