Articles and pages

#What it is for

A site does better in organic search when each search people make has one good page that answers it. Articles and pages in Rekhu are made for exactly that: you give the search, Rekhu Builder proposes a brief from what ranks on Google now, and writes the draft on your site in its own design, from checked facts. Nothing goes live until a person approves it.

Articles and pages are under the project's SEO → Content, with two lists:

• Articles are blog posts, listed with the site's other posts, in the article design or the theme's own post layout.
• Pages are pages of the site, each made as a copy of an existing page so it keeps that page's design, and put under a menu item once live.

The strip at the top counts everything by where it stands: brief to approve, being written, draft to review, scheduled, live.

#Set up once

Before the first article, open the article settings:

1. The article design (optional). Press Design the article page and add wishes if you have them, such as a table of contents or an author box. Rekhu Builder designs a sample article in the site's style, with headings, a list, a quote, pictures and a call to action. Open it, then Approve the design or Request changes. Every new article is made from it. Without one, the theme's own post layout is used.
2. Where articles go. Give the category, such as Blog or News, and where they appear on the site. A new menu item or a page that lists the articles is made once, in the chat.
3. How often they go live. Set a publishing rhythm: every week, two weeks or month, on a day and at a time. Tick Approved articles take the next free slot by themselves to let approved articles find their own slot.
4. Save the settings.

#From a search to a live article

1. Start it. Press New article, give the keyword or topic, and add wishes if you like, such as who it is for. Or start it from a topic in the SEO plan. For a page, also choose which page's design to follow and, if you like, the menu item it goes under.
2. Read the brief. In a minute or two, Rekhu Builder proposes a title, headings, a length, the language, the reader and the questions the article will answer, from the site and from Google's first ten results. Open Google's first ten to see what it has to beat. The brief also shows what Rekhu has learned about this client.
3. Approve the brief. Press Approve the brief and write it, or Request changes and say what to change, for example "add a heading about children's first visit". Nothing is written on the site before you approve the brief.
4. Review the draft. Press Open the draft to read it as it will look on the site, with the SEO checks beside it. Approve it, or Request changes.
5. Publish or schedule. Approve and publish… puts it live at once, on a date you choose, or in the next free slot of the rhythm. Approve only keeps it approved for later.

Once an article is live, the SEO plan suggests the internal links to and from it.

#The overlap check

Before a new article or page is written, Rekhu compares the search with every published post and page of the site, by their titles and addresses. It also understands Arabic spelling, so a different spelling of the same word is still found.

When the site already answers the search, you see The site already answers this search, with up to five matching posts or pages, each with a link to open it. A second article for the same search competes with the first, and improving the existing one usually does more. You choose:

• Refresh this one. Rekhu Builder makes a draft copy of the live post or page and rewrites the copy for the search, keeping its layout. The live page is not touched. When you publish the refresh, its title, text and SEO fields move onto the live page at once, so its address stays the same.
• Write a new one anyway. A new article or page is written as usual.

Note: a refresh changes a live page in place, so it goes live at once, not on a date.

#The SEO checks

Every draft is checked as it will look on the site:

• the keyword in the title and the first paragraph;
• the length;
• alt texts on the pictures;
• internal links;
• every link to the site answers: each link to the site's own pages is opened, and any that does not answer is listed with its address.

Links in a draft only go to pages the writer read on the site in that run, written exactly as the site gives them. Press Check again after a change.

A draft that misses its SEO checks always waits for a person, even when the SEO manager publishes drafts on the rhythm.

#Facts in the text

Articles and pages state only what the fact sheet confirms. Anything else reads "ask us", with the site's own phone or WhatsApp. Prices read "from" the price with the month and year and a link to the price page; ratings carry their source and date; a place the business serves but is not in reads "close to". No text promises rankings or traffic, and no AI-made picture is shown as the business's own products, office or staff.

#Languages

An article is written in the language of the site, unless your wishes name another. On a site with WPML or Polylang, the draft is given its own language, so the theme shows it in that language and direction: an English article on an Arabic site reads left to right. The brief shows the language it will be written in.

#Clients requesting articles

A client can write articles when the agency gives them the right New articles. They start the article, approve the brief and the draft themselves.

• With Publish new pages and articles, they put their work live themselves.
• Without it, the approved draft waits for the agency. It arrives under your bell, and you publish it at once, on a date or in the next free slot. With Approved articles take the next free slot by themselves ticked, it takes the next slot on its own.

Articles started by a client are marked by the client in the list. Who pays for their work, from your credit or their own wallet, is set under Clients. See Clients.

#Next

• Fact sheet: the facts every article is written from.
• SEO plan: where topics for articles and pages come from.
• SEO reports: what was published, in the monthly report.