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SEO

SEO plan

From the business to approved topics and weekly tracking, with one page for every search.

What the SEO plan is for

The SEO plan decides which searches the site goes after, in which markets, and which page answers each one. It is one plan for the agency and its client together. The rule behind it is simple: one page per search. Two pages that answer the same search compete with each other, so every topic belongs to exactly one page.

The SEO plan is on the project's SEO → Plan, below the action plan. Its steps run in order, in four phases: set up, research, plan and grow.

Set up: the business

  1. Describe the business. Under The business, write the services or products, one per line, and the cities or regions served, one per line. Add what a visitor should do, who they are, and anything else the plan should know. For a car rental: car rental, van rental, airport car hire and the two cities it serves.
  2. Add a market. A market is a country with a language, or a city in it. Each market is researched and tracked on its own, and paid on its own. In a city, positions, Google's first ten and AI answers are read as people there see them; search volumes stay the country's.
  3. Save. The services and places are what the keyword ideas grow from.

Research

Every research step runs per market and is paid from the credit of whoever runs it. It needs keyword data; see Connections.

  1. Where you stand. Press Run: the searches Google already ranks the site for arrive, with position and page.
  2. Competitors. Press Run, then Confirm the three to five sites that really compete and Drop the rest, such as directories and news sites.
  3. The gap. Run it to see what the confirmed competitors win and the site does not.
  4. Keyword map. Ideas from the services and places, with their monthly searches. Press Compare: it reads Google's first ten results for the biggest searches. Two searches Google answers with the same pages belong on one page; two it answers differently get a page each, however alike their words. Then press Group into topics.

You can also add a search you know by hand, and Drop one that does not fit.

The plan: one page per topic

Under The plan, each topic is one page or one article: a service or a place becomes a page, a question becomes an article. You can switch a topic between a page and an article.

  • Quick wins are topics the site already ranks 6 to 30 for. They move first.
  • Claimed by an existing page: where the site already ranks with a page, that page claims the topic. It is improved, not made again.
  • Competing topics: when Google answers two topics alike, the plan warns you, with a button to merge one into the other.

Deciding the topics

  1. Approve the topics you want. Press Approve. Approved topics move to Planned and their searches are tracked.
  2. Drop the rest. Press Drop and, if you like, say why. The reason teaches the SEO manager what this client wants.
  3. Start the work. On a planned topic without a page, press Write the article or Make the page. It starts under SEO → Content with a brief to approve. See Articles and pages.
  4. Improve a page that ranks. On a topic claimed by an existing page, press Improve the page. Rekhu Builder improves it for the topic's searches and saves the result as a draft. See the draft opens it under Chat → Drafts, where you preview and publish it.

The road ahead shows the plan as a road: what waits for you, what is under way, what the SEO manager does in which weekly round, and what is done. Hand the work to the SEO manager opens the Overview, where you start the weekly round.

Note: an article or page started for a search another page already owns is stopped, with the page to improve instead. See the overlap check.

Grow

Once a topic's page is live, the pages around it should link to it, and it back: an article to its service or place page, that page to its articles, pages of one service in different places to each other. New links are suggested every time a page of the plan goes live. Add the links has Rekhu Builder put them into the live pages; each link is then looked for on the page, or comes back with the reason it was skipped.

The sites that link to your confirmed competitors and not to you, such as a directory, a supplier, a local paper or a review site. Each has a status (To contact, Contacted, Linking now, Dropped) and a note, so you can keep track of who you contacted.

AI answers

For the planned searches: whether Google shows an AI Overview and whether it cites the site, and for the biggest ten, whether an AI chat assistant names it. With the sites cited instead. To be cited, answer the question plainly near the top of the page, with facts and their source.

Tracking

Every planned search is checked weekly by default, or every two or four weeks, with the change since the last round. With Search Console connected, each search also shows its clicks of the last 28 days. A fall of five places or more is marked dropping: refresh the page.

Working with your client

The plan is shared. A client can run research and suggest; the agency decides, unless the client has the right Manage the SEO plan. Adding links to live pages also needs Change existing live pages. See Clients.

Next

← PreviousAction plan Next →Articles and pages