SEO overview

#What the SEO work is for

The SEO work in Rekhu helps a WordPress site do better in organic search. It reads the site the way a search engine does, plans which page answers which search, writes and improves pages from checked facts, and reports what was done. Every step can be done by hand, or handed to the SEO manager, which runs the work every week and asks you first where you want it to. Rekhu never promises rankings or traffic: it does the work, checks it afterwards, and shows the figures next to it.

#The SEO tab

Every WordPress project has an SEO tab, with four entries in its menu:

The facts for the writing are in the fact sheet, on the Knowledge & skills tab.

#The order of the work

Take the work in this order; each step builds on the one before.

1. Connect Search Console. On the project's Connection tab, under Connections, connect Google Search Console. See Connections below.
2. Read the site into the fact sheet. On Knowledge & skills, press Read the site again on the fact sheet and decide the conflicts it finds. See Fact sheet.
3. Run the audit. On SEO → Health, press Run the audit. See Site health.
4. Approve the actions. On SEO → Plan, the findings of the audit and of Search Console are numbered actions. Approve the ones you want done. See Action plan.
5. Make the SEO plan. Further down SEO → Plan, describe the business, run the research and approve the topics. See SEO plan.
6. Write and improve pages. Start articles and pages from the plan, under SEO → Content. See Articles and pages.
7. Hand it to the SEO manager. On SEO → Overview, start the weekly round and choose who decides each kind of work. See below.
8. Read the report. Every month (or week) a report says what was done and what waits. See SEO reports.

#The SEO manager

The SEO manager runs the approved plan for you, on a weekly round. You find it on SEO → Overview, under How the SEO manager works for this site.

#Starting the weekly round

1. Choose the day and hour. Under Weekly round, pick a weekday and an hour. Times are the site's own time.
2. Choose how often the site is audited. Under Site audit: every week or every month.
3. Choose who decides each kind of work. See the table below.
4. Start it. Press Start the weekly round. Pause the weekly round stops everything that runs on its own; drafts, the plan and the calendar stay as they are.

Run a round now runs this week's round at once, with the same rules. What it did opens the project's Activity tab.

#What happens in a round

Every week, at the time you set, the SEO manager:

• audits the site, when the last audit is older than the rhythm you chose;
• keeps articles on their way, as many as you set (one to eight), taking the next approved topic of the plan, quick wins first;
• improves pages that already rank for a planned topic, one to five a week, each saved as a draft;
• brings the action plan up to date and works on the approved actions;
• publishes drafts on the publishing rhythm, when you let it.

#Who decides: "Ask me first" or "Just do it"

For each kind of work, the table has two buttons:

Ask me first means the SEO manager prepares the work and waits for you. Just do it means it goes ahead. Beside each row, the table shows how the people on this site decided so far.

When the last ten briefs (or drafts) were approved without changes, the SEO manager offers to take that step over. Say yes, or Keep asking me: then it asks again only after twenty more decisions.

Note: every approval, every dropped topic with its reason, and every change you ask for is kept. Each night they become short facts under Knowledge → Learned about this client, which every brief, draft and improvement follows from then on.

#Connections

Connections are on the project's Connection tab, under Connections. Each is connected by the person who owns the account there; Rekhu never sees the password, and one click disconnects.

• Google Search Console gives the searches the site is shown for, with clicks, impressions and positions. It feeds the Health page, the Search Console actions of the action plan, tracking and the report.
• Keyword data gives search volumes, competitors and backlinks for the research of the SEO plan. It comes from your own Semrush or Ahrefs key, used on your own plan with that service, or, where your account offers it, from Rekhu, paid per request from the credit of whoever runs the research.

#What works without them

Without Search Console, the audit, the fact sheet, articles and pages, the SEO manager and the report all work. The action plan then comes from the audit only, and the report has no search figures. Without keyword data, the research steps of the SEO plan cannot run, but topics and searches you add by hand work.

#What it costs

Every step is paid from the credit at the price shown in the account, and the SEO manager costs the same as doing each step yourself. See Credit and usage.

#Next

• Fact sheet: the facts every article and page is written from.
• Action plan: every finding as a numbered action, approved before it is done.
• SEO plan: research, topics and one page per search.