SEO reports

#What the report is for

SEO work is slow work, and its results are easy to misread. The SEO report keeps everyone on the same page: what the site's health is, where the planned searches stand, what was published, what work was done and checked, and what waits for a person. It is written from the figures, so it says what happened, not what we hope happened.

The report is sent by the SEO manager. It names the site, never Rekhu, so an agency can pass it on to its client as it is.

#Setting up the report

The report is set on the project's SEO → Overview, under How the SEO manager works for this site.

1. Say where reports go. Under Preferences → Notifications, fill in the e-mail address, or a Slack or Discord webhook, and switch it on.
2. Choose how often. Under Report, choose Every month, Every week or No report.
3. Choose the channels. Tick E-mail, Slack and Discord, as many as you like.
4. Start the weekly round. The report comes with the SEO manager, so it must be running. See SEO overview.

Send the report now sends it at once, for the period since the last report. The regular report still goes out on its own schedule. The Overview shows when the next report is due, and the content calendar shows it too.

#What the report contains

Each report covers the period since the last one, and has these parts, in this order:

Without Search Console, the Google search part is left out, and Work done says there are no search figures for those dates.

#Work done

Work done lists each action of the action plan with its code, title and state:

• done on a date, with what was done;
• checked on a date, with what the check found;
• checked, not there yet, with what the check found.

Below the list stand Google's own search figures for the same dates: clicks and impressions. When actions wait for approval, the report says how many.

Note: the report never claims that a ranking moved because of an action. Rankings and clicks move for many reasons: other sites, the season, changes at Google. The figures are shown next to the work, not as its result.

#An example

For a bakery's site, a monthly report could read like this, in short:

Period: 2026-10-11 to 2026-11-11.

Site health: score 86 (was 71), from an audit of 42 pages on 2026-11-09. 3 findings open.

Rankings: 4 of 18 planned searches in the top 3, 9 on page one (was 2 and 6), average position 11.2.

Published: "How to keep sourdough bread fresh"; "Wedding cakes".

Work done:
- A03 Write a meta description for every page (checked 2026-11-09: no longer found on these pages)
- A07 One page for "sourdough bread" (done 2026-10-20)

Needs a person:
- Brief to approve: "Gluten-free bread"

#Passing it on to a client

The report names the site, not Rekhu, so you can forward it to your client unchanged. The same goes for the action plan: Print or save as PDF on SEO → Plan gives a page with only the site's name on it.

The report goes to the addresses of your account, not to the client directly, so you choose what to pass on and when. To give a client their own access to the project, see Clients.

#What it costs

Each report sent is charged as one report, at the price shown in the account. Writing it uses no AI model: it is made from the figures. See Credit and usage.

#Next

• Action plan: where Work done comes from.
• SEO overview: the SEO manager and its weekly round.
• Clients: give a client their own access.