Site health

#What site health is for

Before a site can do better in organic search, search engines must be able to read it well: every page with its own title and description, one main heading, pictures with alt texts, links that work, and pages that load fast. Site health checks all of that, and shows what Google Search Console says about the searches the site is found for.

Site health is on the project's SEO → Health.

#The audit

The audit reads the site's public pages as a search engine does: titles, descriptions, headings, pictures, links, structured data and speed. It first reads the site's index, then every public page, group by group, then the speed on phone and desktop.

#Running the audit

1. Open SEO → Health.
2. Press Run the audit (or Run again after the first). A big site takes a few minutes. The audit goes on in the background, so you can leave the page; the result is kept.
3. Read the score. The audit gives a score out of 100, and the change since the audit before.
4. Read what to fix. The findings are listed with the most important first. With more than one group of pages, Pages by group shows per group how many pages were read, how many have something to fix, and the most common finding.

An audit is charged per audit and per page it reads. An audit you ask for in the chat shows here too.

#Speed

Every audit measures the speed on phone and on desktop, as a score out of 100, with the time the largest content takes to show. Slow pages and a slow server come back as findings, with who has to fix them.

#Fixing in bulk

You can fix one finding, or all of them at once.

• Fix in chat sends one finding to Rekhu Builder in the project's chat.
• Fix everything with the builder asks Rekhu Builder to fix everything the audit found that can be fixed from the site, on every page and in every group: SEO titles and descriptions written for each page from its own content, alt texts for every picture without one, headings, broken links and redirects, structured data and the SEO plugin's settings. It works in bulk, checks the fixed pages again, and tells you the score before and after, what was fixed per group, and what is left with who has to do it.

What cannot be fixed from the site, such as a slow server or a theme setting, is left for the host or a developer, and named as such.

Note: with Approve each action first switched on in the action plan, the SEO manager and Fix everything work only on approved actions. Approve the actions you want fixed first.

Run the audit again after the fixes, and the score shows the difference. Every change to a live page is saved first and listed on the project's Activity tab; see Changes to live pages.

#Safe fixes every week

The SEO manager can do the safe fixes on its own in its weekly round: SEO titles, meta descriptions, alt texts, headings and broken links from the latest audit. It never changes content otherwise, and never touches plugins, settings or users. Set Safe fixes on the live site to Ask me first or Just do it on SEO → Overview. See SEO overview.

#What people search for

With Google Search Console connected, site health shows the searches the site was found for in the last 28 days: clicks, impressions and positions, against the 28 days before.

• Top queries and Top pages: what brings people to the site.
• Close to page one: queries shown often at positions 6 to 30. A better title or page moves them up. Write an article starts one for such a query.
• Search report: every search and page, for the last 7, 28 or 90 days, with clicks and impressions per day, countries, and What to work on first. Work on it asks Rekhu Builder to propose the change first, and change nothing before you agree.

The same Search Console figures feed the action plan: searches just below the top, click rates below the usual for a position, and searches where two pages of the site compete.

#Connecting Search Console

1. Open the Connection tab. On the project, open Connection and find Connections.
2. Press Connect next to Google Search Console.
3. Sign in with the Google account that owns the site's property in Search Console. Rekhu never sees the password.
4. Choose the property. If the account has more than one, choose which property is this site.

One click disconnects it. A property added recently fills with data over the following days.

Tip: ask for more in the chat, for example:

Which pages lost clicks over the last month, and why? Change nothing yet.

#Next

• Action plan: every finding as a numbered action.
• SEO plan: which page answers which search.
• SEO reports: site health in the monthly report.